Enterprise Platforms • Payments • APIs • Data • Digital Transformation

Ananth Prasad Kuppan Marinath

Senior Business Analyst turning complex business problems into scalable workflows, clear requirements and release-ready enterprise solutions.

8+ years across SaaS products, payment and transaction workflows, API integrations, customer and account lifecycle, retail/eCommerce operations, healthcare data and digital self-service. I bridge business, product, engineering, QA and operations from discovery through production readiness.

8+
Years Experience
End-to-End
Business Analysis
API + Data
Integration Analysis
Payments
Transaction Lifecycle

About

Business-first. Technology fluent. Industry adaptable.

I specialize in understanding complex operational and financial processes, translating them into business rules and system behaviour, aligning stakeholders, and partnering with engineering and QA to deliver usable enterprise solutions. My experience includes enterprise SaaS, payments, retail/eCommerce and healthcare data. The same BA skills are relevant to banking and insurance platforms that rely on complex rules, transactions, integrations and customer servicing.

01

How I Work

Start with the business problem, users, rules, data and desired outcome. Then define the workflow, requirements, edge cases, integrations, acceptance criteria and validation approach.

02

Where I Add Value

Complex cross-system initiatives where business processes, APIs, payments, operational rules, customer journeys and data dependencies intersect.

03

What I Bring

Senior BA judgement, stakeholder alignment, structured requirements, technical fluency, release validation and the ability to learn domain terminology without losing sight of core business mechanics.

Core Capabilities

Core Business Analysis Capabilities

My experience covers requirements, payments, integrations, workflow automation, data analysis and digital product delivery across complex enterprise environments.

BA

Discovery & Requirements

Stakeholder workshops, problem framing, As-Is/To-Be, scope, user stories, business rules, acceptance criteria and traceability.

CX

Customer & Account Lifecycle

Onboarding, profile/account relationships, status changes, eligibility, recurring billing, renewals, upgrades, entitlements and self-service.

PAY

Payments & Transactions

Authorization, refunds, stored value, digital wallets, tokenization, ACH, BACS and BECS workflows, asynchronous responses, settlement, reconciliation, failures and retries.

API

API & System Integration

Request/response analysis, field mapping, events, authentication context, sequencing, dependencies, errors, idempotency considerations and validation.

WF

Workflow Automation

Task/case lifecycle, assignment, queues, permissions, SLAs, notifications, escalation, exception paths and operational dashboards.

DATA

Data & Reconciliation

Data mapping, transformation, validation, reporting, source-to-target analysis, financial/transaction reconciliation and exception handling.

UX

Digital Self-Service

Web/mobile journeys, booking and servicing flows, forms, validation, notifications, accessibility considerations and user-centred process design.

REL

Delivery & Release Readiness

Prioritization, dependency analysis, impact assessment, SIT/UAT support, defect triage, release validation, production readiness and change communication.

Industry Relevance

Industry Experience

Experience across Hospitality, Payments, Retail/eCommerce and Healthcare, with business analysis skills that are also relevant to Banking and Insurance.

Direct Experience

Hospitality Technology

Enterprise SaaS, customer engagement, reservation and servicing workflows, operational platforms, integrations, payments and mobile self-service.

Direct Experience

Payments

Payment gateway workflows, authorization and refunds, digital wallets, ACH, BACS, BECS, stored value, transaction exceptions, integration validation and reconciliation.

Direct Experience

Retail & eCommerce

Cloud POS, inventory, customer operations, online sales, order lifecycle, promotions, payment flows, reporting and high-volume retail operations.

Direct Data Experience

Healthcare

Healthcare ETL, hospital billing data, SSIS/SSRS reporting, data transformation, validation, support workflows and enterprise reporting processes.

Transferable Capability

Banking

Relevant experience includes customer and account journeys, payment flows, reconciliation, API integrations, business rules, exception handling and digital servicing.

Transferable Capability

Insurance

Relevant experience includes business rules, customer relationships, eligibility and status changes, case/task workflows, integrations, exceptions, document-driven processes and lifecycle servicing.

Case Studies

Work & Business Scenarios

Examples of the business areas, workflows and system problems I have worked on as a Business Analyst.

LifecycleBillingRules

Customer, Account & Subscription Lifecycle

Business Problem

Complex lifecycle rules across onboarding, statuses, linked relationships, renewals, billing, upgrades/downgrades and eligibility can create inconsistent customer experiences and downstream errors.

My Analysis

Mapped states and transitions, clarified business rules, identified validation and exception paths, defined acceptance criteria and aligned UI behaviour with backend lifecycle logic.

Delivery Focus

Requirements, workflows, API/data dependencies, recurring billing, permissions, notifications, traceability and release validation.

Relevant Industries

Applicable to bank account servicing, insurance policyholder journeys, healthcare membership/benefit programs, subscriptions and retail loyalty ecosystems.

PaymentsWalletsACH / BACS / BECS

Payment & Transaction Lifecycle

Selected Payment Platforms

FreedomPay Shift4 Elavon Adyen Worldpay Apple Pay Google Pay ACH BACS BECS

Business Problem

Worked on payment flows covering authorization, refunds, stored-value instruments, digital wallets, tokenization, ACH, BACS, BECS, asynchronous responses, settlement and reconciliation.

My Analysis

Defined transaction states, failure paths, retry/exception handling, refund rules, source references and integration behaviour across payment providers and consuming systems.

Delivery Focus

Gateway and API mapping, transaction identifiers, payment method behaviour, wallet, ACH, BACS and BECS flows, tokenization, asynchronous responses, settlement, error handling, UAT/SIT and reconciliation.

Relevant Industries

Directly relevant to payments, banking, insurance collections/refunds, healthcare payments, retail commerce and subscription billing.

APIEventsMapping

Enterprise API & Systems Integration

Selected Platforms & Integrations

OHIP Simphony Versa PMS Stay PMS LMS PMS SevenRooms WorkOS Datamagine eForms IGP IG POS IG Quick Pay Eatec Central Reservations

Business Problem

Cross-system processes fail when ownership, identifiers, field mappings, sequencing, event timing and exception behaviour are unclear.

My Analysis

Reviewed request/response structures, mapped source-to-target fields, clarified master data ownership, defined system-of-record rules and documented normal and exception sequences.

Delivery Focus

REST integrations, events, payload mapping, identifiers, error handling, duplicate prevention, authentication context, Postman validation and cross-team dependencies.

Relevant Industries

Applicable to core banking integrations, policy/claims ecosystems, healthcare systems, payment gateways, retail platforms and enterprise SaaS.

WorkflowSLAAssignment

Case, Task & Workflow Automation

Business Problem

Operational work becomes difficult to control when ownership, capacity, permissions, priorities, SLAs and escalations are managed manually.

My Analysis

Modelled task states, assignment rules, thresholds, queues, permissions, notifications, escalation logic and exception scenarios for web and mobile users.

Delivery Focus

Business rules, role permissions, workload balancing, statuses, audit history, dashboards, notifications and operational usability.

Relevant Industries

Relevant to insurance claims, banking operations, healthcare service queues, retail operations, customer support and enterprise case management.

DigitalSchedulingSelf-Service

Digital Booking, Capacity & Self-Service

Business Problem

Digital journeys must coordinate availability, eligibility, dates/times, capacity, restrictions, payments, modifications and confirmations without forcing users through operational complexity.

My Analysis

Translated operational constraints into intuitive web/mobile journeys, business rules, validation, booking states and exception messages.

Delivery Focus

Availability, capacity, waitlists, cancellations, modification rules, eligibility, payment touchpoints, notifications and mobile/web consistency.

Relevant Industries

Applicable to branch/appointment scheduling, insurance service appointments, healthcare scheduling, retail services and resource booking platforms.

HealthcareETLReporting

Healthcare Data Transformation & Reporting

Business Problem

Hospital billing and operational reporting depend on accurate extraction, transformation, validation and presentation of enterprise data.

My Contribution

Supported healthcare ETL workflows, SSIS packages, SSRS reporting, data modelling, ticket support, reporting automation and data validation activities.

Delivery Focus

Source data understanding, transformations, report requirements, data quality, operational support and issue resolution.

Relevant Industries

Relevant to financial reporting, policy/claims data, transaction reconciliation, regulatory reporting and enterprise analytics.

Client Projects

Web & Digital Projects

Commercial client projects delivered while working in a service-based environment, covering business websites, digital catalogues and content-managed web platforms.

WEB

Printing Press Website

Client website for a printing business, covering service presentation, product categories, customer enquiries and business information for items such as cards, greetings and office printing materials.

Client Project Business Website Service Catalogue
WEB

Furniture Website

Client-facing website for a furniture business, supporting product presentation, digital catalogue browsing, business information and customer enquiry workflows.

Client Project Digital Catalogue Customer Enquiries
CMS

WordPress Company Websites

Delivered client company websites using WordPress themes and templates, supporting branding, service information, content management and ongoing business web presence.

Client Projects WordPress CMS

Experience

Professional Experience

My roles have involved working with product, engineering, QA, operations and customer-facing teams to define requirements, resolve business problems and support delivery.

Feb 2021 – Present

Agilysys

Senior Business Analyst
Chennai

Enterprise SaaS

Lead business analysis across interconnected enterprise SaaS capabilities spanning customer/account lifecycle, digital self-service, payments, operational workflow and third-party integrations.

Product areas: Customer & Membership Management, Loyalty, Stored Value & Gift Cards, Payments, Reservations & Scheduling, Digital Self-Service, Access Control and Operational Workflow Management.

Own analysis from discovery through production readiness: stakeholder alignment, requirements, business rules, user stories, acceptance criteria, process flows, impact assessment, API/data mapping, UAT/SIT support and release validation.

Partner with product, engineering, QA, UX, support, implementation and customer-facing teams to convert complex operational requirements into scalable platform behaviour.

Analyze payment and transaction workflows including digital wallets, stored-value instruments, ACH, BACS and BECS flows, integrations, exception handling and reconciliation across enterprise systems.

Selected integration exposure: OHIP, Simphony, Versa PMS, Stay PMS, LMS PMS, SevenRooms, WorkOS, Datamagine, eForms, IG POS, IGP, IG Quick Pay, Eatec and Central Reservations.

Aug 2019 – Jan 2021

Tech Tilt Technologies

Business Analyst
Chennai

Digital Products

Gathered and analyzed requirements for web, mobile, commerce and business applications across multiple customer domains in a service-based delivery environment.

Produced process flows, functional requirements, user stories, acceptance criteria, wireframes, training material and implementation documentation while working with technical and customer stakeholders.

Supported integrations and digital commerce workflows involving platforms such as BigCommerce, Shopify, Amazon, QuickBooks and Xero.

Jul 2018 – Nov 2018

Hike POS

Business Analyst / Sales Consultant Intern
Melbourne

Retail Technology

Worked with a cloud POS product serving retail and hospitality customers, supporting business requirements, customer onboarding, product demonstrations and solution-fit conversations.

Built practical understanding of POS sales flows, inventory, customer management, commerce operations and payment-related workflows.

Jul 2016 – Dec 2016

Fujitsu Australia

ETL Analyst Intern
Melbourne

Healthcare Data

Supported healthcare ETL and reporting processes involving hospital billing statements and operational datasets.

Worked with SSIS, SSRS, data modelling, reporting automation, validation and incident/ticket workflows in an enterprise environment.

Jul 2017 – Feb 2019

Novo Shoes Group

Online Sales Assistant
Melbourne

eCommerce Operations

Supported high-volume eCommerce operations processing 2,500+ sales orders daily as part of the operations team, along with customer support, customer master data, promotions, quality control and sales reporting.

Handled high-volume customer communication, including 500+ customer support emails daily, while maintaining data accuracy and supporting fulfilment operations.

Developed first-hand understanding of retail customer journeys, operational controls, fulfilment dependencies and data accuracy in a fast-moving commerce environment.

Jun 2015 – Feb 2019

7-Eleven Australia

Team Member / Second-in-Charge Responsibilities
Melbourne

Retail Operations

Supported customer service, cash handling, inventory, sales reconciliation, rostering, SOP adherence and team training in a high-volume retail environment.

This operational foundation continues to inform how I analyze usability, controls, exception paths and real-world process impact in enterprise systems.

Skills

Senior BA toolkit.

Business Analysis

Discovery & Elicitation Stakeholder Workshops As-Is / To-Be Business Rules Process Modelling User Stories Acceptance Criteria Traceability Gap Analysis Impact Assessment Scope & Prioritization Dependency Analysis

Technical & Delivery

REST API Analysis Data Mapping Data Reconciliation SQL Postman UAT / SIT Defect Triage Release Readiness Agile / Scrum Wireframing SSIS / SSRS Integration Validation

Tools & Accelerators

Azure DevOps Jira Confluence Postman GitHub GitHub Copilot Claude Cursor Figma Figma AI Visio Excel SQL SSIS SSRS Axure Balsamiq Mockflow Moqups PowerPoint

I use Claude, Cursor and GitHub Copilot for requirement analysis, documentation, prototype work and codebase understanding. I review and validate the output before using it in delivery.

What teams can expect from me

Structured analysis before solutioning
Clear business rules and edge cases
Strong business-to-technical translation
API and data dependency awareness
Stakeholder alignment and decision clarity
Practical UAT/SIT and release mindset
Cross-industry adaptability
Outcome-focused documentation

Recognition

Professional Recognition

Extra Mile Award

Agilysys • July 2022

Languages

Languages

English — Fluent Tamil — Native Hindi — Beginner

Education

Academic foundation.

Qualifications

Master’s

Information Systems

Central Queensland University, Melbourne

Bachelor’s

Computer Science & Engineering

Anna University, Chennai

Professional

Professional Year

Performance Education, Melbourne

Professional Development

Business & Product: Continuous hands-on practice in requirements, stakeholder management, enterprise product delivery, payments and integrations.

Data: Practical exposure to SQL, SSIS, SSRS, ETL and reporting workflows.

SAS: SAS training/certification completed through Besant Technologies.

AI-assisted delivery: Ongoing use of AI tools to improve analysis speed, documentation quality and codebase comprehension.

Contact

Let’s discuss complex business problems.

Open to Senior Business Analyst, Lead Business Analyst and enterprise product analysis opportunities across Payments, Banking, Insurance, Retail, Healthcare, Hospitality and cross-industry SaaS platforms.

Email

ananthroi92@gmail.com

Phone

+91 7823905746

Location

Chennai, India

© 2026 Ananth Prasad Kuppan Marinath • Senior Business Analyst